Una red social para el cambio social

ADDISON, Texas--A multibillion-dollar apartment-construction Links of London Charms is under way in which developers are pulling out all the stops to cater to the new generation of renters who grew up in McMansions and vacationed with their Links of London I Charm at fancy resorts. The garden-style apartments of yesteryear are out. To appeal to "echo boomers," roughly defined as those born in the 1980s and early 1990s.

At the Savoye, an apartment complex near Dallas that caters to younger renters, the amenities include a resort-style pool surrounded by high-end Links of London J Charm chairs lined up under oversized umbrellas. There are stainless-steel barbecue grills and an outdoor table that features water streaming down the middle and ending in a waterfall. There's also a Links of London Jumbo Charm poker lounge, a private movie room and a banquet room.

Echo boomers "want large communal spaces where they can gather with their friends and neighbors," said Jerry Davis, a senior vice president at Denver-based Links of London K Charm Inc., which developed the 392-unit Savoye last year and is now working on a second phase of the complex, which will have 347 units. In addition, UDR is building four other communities for echo boomers across the country.