September 22, 2011 por wwwmm Comentarios (0)
Nike originated in 1962 by phil knight's first, was named "blue ribbon sports", the 1970 s officially changed its name to Nike. From then on, Nike from a product oriented company gradually into a market oriented company. It in the global scope, internal design in operation of high technology and high quality products, in the low cost countries, through successful production and marketing set up as a youth culture brand logo. Nike's unique resources including patent product and brand, brand reputation, the company culture and the company's unique human assets.
In the production process, Adidas Climacool ride from the 1970 s, Nike gave the manufacturing process of outsourcing to many Asian countries. Outsourcing that Nike won the cheap labor, and get a large discount from suppliers. And, outsourcing enable customers to get new products from the market faster, reduce the risk of capital investment. On the other hand, in the sales, this kind "futures" order plans to allow retailers prior to five to six months advance has transport security, guarantee 90% DingHuoHui to determine price in certain time arrived. This strategy will reduce inventory successfully to a minimum, and shortened inventory turnover.
In the 1980 s, professional athletes as heroes worship was, so Nike invest a lot of money, please success, attractive famous athletes for product endorsement, take the pyramidal promotion strategy. Men’s MBT Chapa GTX That is up from the top athletes to the national team, and then to NBA league provincial team, until packaging to ordinary youth basketball activities, including the whole sports goods market consists of four level factors. Top athletes is the minimum number, but has a strong radiation.
In 1984, Nike and basketball player Michael Jordan has signed a five year contract to Jordan, conditions are given Nike stock, including and unprecedented courtesy in Nike sneakers-use the name of the Jordan. Jordan combined the full value of the as high as $1 million a year, this price is the price of the apartment or adidas out of 5 times. When the outside world has been think Nike move is completely crazy. The results prove that it is a "win" transactions, is largely thanks to Jordan, he exceeded the many people expected. This also fully verified the Nike original vision, Nike this worldwide potential new signing the strategy has been used today. Jordan to the influence of the Nike is great, MBT men’s Fanaka Jordan, condensed the vitality, prestige, high quality of football and exciting sports spirit, Nike products to step out of the running of the circle, in the United States is just beginning to popular basketball capitalize on. Almost overnight, Nike basketball shoe of high grade of led products. As "JUSTDOIT" the genius of the slogan widely spread, Nike in 1990 with the advantage of market in basketball, with one action beyond adidas to become the world's largest supplier of sports products.www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
The global economic crisis in the background, fujian national clothing enterprise then starting way in which direction? In the Internet age, dress tide of success brand will how to further network rise? November 23, qq.com effort for the fujian business elite create a collection of the wisdom of the top business wisdom tencent BBS. Famous economists lang larry in BBS, said in the Internet age, the network to the enterprise is a means, the real purpose is to put the industry through the network system of nature convey accurate to consumers, to realize the industrial chain of efficient conformity.
"Today I walk all the way and saw that the road is on both sides of the billboard, invited jay Chou, big S, small S, luyu to you the enterprise brand ambassador." Lang hsien-ping said, Cheap Nike Lunar if is in this mentality to promote a product, "I believe that never become the world first-class brand", because even the essence of enterprise at least industry concept didn't understand.
As for fujian clothing enterprise brand promotion advice, lang larry think, brand promotion is not just please star advertising, but through the network to the nature of the enterprise in the industry to come out now, such as Nike to reflect is "sports spirit", the nature of the IPOD is become "consumer close cooperation partner".
At present, like Nike, IPOD brands have entered the Internet age. In addition to play outside, network industry essence concept can also be effective compression industrial chain. "You don't need when the international first-class brand, if you can enter the industry chain efficient conformity of words, you still can sweep around the world." Lang hsien-ping said, Nike Dynamo Free speaking of the enterprise, the network is a tool, not a purpose, if there's purpose, that only two: one is let industry essence opinions; and 2 it is the industrial chain of efficient conformity. Now to the definition of luxury consumer's mind is slowly change. "Into the 21 st century, many people said time itself is a luxury." Weiner put forward "luxury goods can be reduced pressure, improve the feelings can, promotes sleep products." Today's economic environment makes people look for more practical luxury, Weiner propose to the emerging luxury, including some high-tech products, such as those high-end big color TV set and intelligent mobile phone. At the same time, international a brand of Chinese market have made 7-8 years of long-term commitment. Adidas cc ride "Big brands such as Louis vuitton, MaShi love for continue to develop the Chinese market prepared well." Pao put forward. "In the next ten years they will continue to expand investment in the Chinese market," this time China's luxury consumption market expectations that a line from the city such as Beijing, Shanghai, guangzhou, chengdu have expanded to second line and three city.www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
In 1984, Nike and Jordan has signed a five year contract total worth up to $1 million a year, this price is the price of the apartment or adidas out of 5 times, Jordan and become a market strategy and the whole sports shoes, sports wear the core of the production line. "Fortune" magazine has published a report at the time, think a Nike financial status is not good, so a contract signed it is a great mistake. The results prove that it has the cooperation of Nike and Jordan is a "win" transactions, Jordan that Nike running shoes to step out of the circle, in the United States is just beginning to popular basketball on the big fuss about Nike basketball shoe leap has become high-grade leading products.
Instead on November 27, Nike Free 3.0 v2 mens 2009, Nike golf series spokesperson for the famous American golfer Tiger Woods (Tiger Woods) in Orlando home accidents, lead the world media to the attention of an affair scandal. According to the university of California at Davis a latest survey report shows that the course of the sponsoring brand equity holders because it is lost in the collective 5 billion to $12 billion. General motors, AT&T company, accenture, Gillette razor and Switzerland elegant watch all that ends up with Tiger Woods in the contract, only Nike still insist on.
Strategy analysis
Nike and Jordan's cooperation is the classic case of success. In the s and s, professional athletes were as heroes worship, and therefore Nike invest a lot of money, please success, Men’s Nike Free 5.0 v4 runing attractive famous athletes for product endorsement, is taking the pyramid image promotion strategy. Top athletes is the minimum number, but has a strong radiation. Using athletes do propaganda for the product more than Nike, but only a Nike made the most successful.
Fire and water are good servants, but bad masters. With the world's number one professional golfer Tiger Woods cooperation ten years was a great success, when woods scandal, Nike chose are in the same boat. Nike know to brand golf series woods is very important, if not woods, the market share of the quadrature in the product series will go unattended. But in others had to draw a line to cooperation, when Nike will be influenced by the social moral question, and the sales will be affected if remains to be attention. But have a bit must admit, Mens Nike Free 5.0 v5 Nike to his own created based on the establishment of the images in the sports brand marketing model, has a strong dependence, its defects is obvious, it is also worth thinking over other brands.
Nike sports brand as the world leader in the professional sports fields and living fashion to create a great economic value and social value. It with the world top athletes to create a commercial myth, but inevitably will have the negative effect of the celebrity endorsements. www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
August 18 to 21, "Nike sports collect" held in Shanghai stadium outfield. Period, Nike's each category are gathering in this for the sports fans from all over the country on a brilliant sports event. Liu xiang attend the "Nike sports collect", and in the opening ceremony of the activity to introduce the Nike first and Chinese athletes of the product series-liu xiang cooperation exclusive running series.
Liu xiang exclusive running about series
This in "Nike sports collect" appearance of liu xiang exclusive running series is the first time with Nike Chinese athletes cooperation design products series, is also the first time Nike for track and field athletes make products series. Cheap Nike Run+ shoes This series of symbol of liu xiang launched with movement began the new challenge, with the movement he advocated more fun, and running is the best way. At the same time, the series also let a person remember liu xiang never give up the personality that is Just Do It for Nike the spirit of the most perfect interpretation. Liu xiang often dressed running shoes have 2: unique shock performance LunarGlide + 3, and the simulation of the concept of barefoot movement Nike Free Run + 2 running shoes. Liu xiang running series on August 30, including male money into the market, and the running shoes and clothing of female money.
"The runway contest (Face Off Competition) :
Is the so-called incomes, the win!!!!! In "Nike sports collect" running against the district, 10 sets of confrontation treadmill in turn level, the group of seven sections 3 minutes time running challenge, according to each group in 3 minutes ran out of the total mileage to grade, the advantages of team receives bonus. Among them, lebron James and liu xiang interactive become "Nike sports collect" on one of the window, Men’s Nike Free Run+2 running shoes liu xiang and his teammates led world-record holder from Beijing, Shanghai, guangzhou, Hong Kong and Taipei active friends run on August 18 major confrontation in the evening on running, lebron James becomes a most active cheerleader. Shanghai shenhua team's players are also in the afternoon "Nike cup finals at kick-off and small players use the running large.
"Run type I show" (Running Amplify)
Run type I show the integral style of the design is a famous designer and modelling division LiDaJi personally design, the entire area full of fashion, move feeling, the trend of the atmosphere. In this area to run the friends to enjoy every day 4 field running modelling show, a group of beautiful beautiful running fans wearing new Nike running equipment for everybody do the running modelling, Men’s Nike Free 3.0 V3 and ran to demonstrate friends also have the opportunity to personally experience the design chic "running T stage". In addition, LiDaJi also run for friends of running, and the collocation with ideas with modelling the running the comment.www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
Recently, the first time with Nike Chinese athletes cooperation, launched the first set of liu xiang exclusive running series product, this is the first time a Nike for track and field athletes design makes the product series. September 1, 2011, liu xiang exclusive running series will be in the national Nike retail and sold on the www.jordan4sale.com. Liu xiang is no longer the track of the distant hurdles hero, his hand for runners selection and participate in the design of this series, will love the people running for bring excellent performance, unique design, and remind people exclusive keep "with the movement of his not heart" courage.
As early as in three years ago, Men’s Nike Free Run+ shoes Nike has combined with liu xiang hurdles of action and his personal characteristics that a design with wings hurdles "flyers sign". And in this launched liu xiang exclusive running series products, wings mark is still the most with identification of elements, and sex before different is, new Lord mark design shows the wings break through the moral of the box, symbolized with the movement to break through bondage, challenge the world.
Running is part of the game, is also hurdler liu xiang ferial the important content of training. Liu xiang in this very basic, very simple movement found the pleasure of sports. Therefore, he personally selected the most like running shoes, hope through training the product itself is practical, scientific and technological innovation and to more beginner with fashionable and comfortable running feeling. Cheap Mens Nike Free Run+ Including unique shock performance LunarGlide + 3, and the simulation of the concepts of Free movement barefoot running shoes. And colour is according to liu xiang's preferences and shoe body subject adopted his favorite blue; At the same time, from "boy to man" liu xiang, more and more mature symbol of preference earth look, so, this running shoes LACES and vamp appeared yellow line and decoration.
Liu xiang series of hot pressing and weaving sign USES the name of liu xiang 2 and calligraphy body xiang LX characters as the key element of the design pattern. Nike designers in this series of special fabric printing design used in China and for design inspiration's exclusive elements design, these design details will appear on the variety of liu xiang series of running shoes and jacket and t-shirts. In addition, the man beyond products series also includes from clothes to footwear, the woman running products.
To commemorate this historic moment, Cheap Free Run+ shoes Nike will global launch in 86, the implied meaning is limited collection box encourage liu xiang early create 86 new world record of 12 seconds. Liu xiang exclusive running series products will be on August 29, 2011 10:00 Beijing sanlitun Nike store to open to booking, all of the delivery of the first successful pre liu xiang exclusive jacket and running shoes consumers will have the opportunity to participate in September 1, starting ceremony, and in the activity at the site free collection box and a limited opportunity is limited, only to be the top 15 name of the success of the pre consumers, first come first served. The more worthy of the surprise is that the 15 lucky consumers will have the chance in September 1, starting ceremony and liu xiang face to face, the more have the opportunity to have an autograph and posed for pictures.www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
Environmental protection of shoes
Hatfield and his design team in is located in Oregon, the priority than Buddha to design a can reduce the use of toxic chemical adhesives, and use waste material for the shoes. They use the material to in the production of the waste, as well as the sole of shoes material recovery--this is well known "Nike Grind" material, this is the company introduced in 1993 to a strategy. In order to promote design further into green elements, they put the Air Jordan XX3 outside of the bottom, the bottom, and other parts of the same spell as puzzles together, not just a single by glue bonding. "We have not completely ruled out using adhesives, but similar, " hatfield said. Nike Air Max 2010 The design team also developed a proprietary water-based bonding process, in order to reduce the use of chemical bind and glue. The company says, this technique is first used in the manufacture of Nike shoes.
In addition, because Air Jordan XX3 rely mainly on the sewing and not to make the adhesive, hatfield and his team had to come up with a effectively will sneakers pieced together way.
Therefore, they invented a sewing machine, can stereo sewing sports shoes, to a whole shoe for "3 d" sewing, and not only for a certain parts. This machine is applied for patents. Hatfield said, although the sewing machine is now only one, but Nike plan future will it used for other shoes manufacturing. Beyond "Air Hobbits" step
In addition to 2005 Nike released first pair of Nike Considered shoes, no doubt these shoes opened up a whole new world. Nike Considered shoes now looks like an extremely obvious "ecological fashion" products. Has a brown color and the hemp shoelaces, Nike Air Max 2011 these shoes at the time a a agitation, and won the gold award for consumer products creative design. Tucker Viemeister was a judge and respected industrial designer, is currently the director of the laboratory rockwell group. He praised the shoes: "it looks very of environmental protection, and the functions of the good...... the cereal, and LuCaiHua Nike into beautiful shoes!!!!!"
But these shoes, which in essence is a "concept" shoes. According to Nike pr department says, this shoes has become almost company will some shoes, like Jordan sneakers. Some fans make fun of it design. "My friend the Nike Considered shoes called 'Air Hobbits'", a New York city sustainable development consultant Marc Alt said, but he went on to praise the innovation spirit and Nike company for the past with accusations of action take responsibility for the courage. "Nike has because it is against, Air Jordan Winterized 6 Rings Shoes but now practice things but turn 180 degrees," Marc Alt said.
Now, more emphasis on performance. Air Jordan XX3 is not the only Nike green sneakers. For example, in early January, the company introduced a Nike women's zoom, it looks like the normal running of the Nike sneakers, but its shoelaces is made of 100% recycled polyester manufacturing, in fact, this pair of shoes 32% of the material is recycled.www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
The latest listed a Nike basketball sneakers from the process to materials have countless boasting environmental protection technology, but Nike didn't take the "green" as their product "tag", why?
January 25, new Nike Air Jordan XX3 sneakers comprehensive, this kind of shoes listed without a little green, instead, this type of limited edition of shoes is white, blue and gray color. Although it is using environmental protection material, even with a new invention of the sewing machine, the machine can be used in manufacturing shoes less chemical glue, but Nike does not focus on sports shoes "green".
Instead, the sports consumer products giant hope athletes, Nike Air Max 87 sports fans and the so-called "sports shoes ChiMiZhe" (willing to pay the highest shoes limited edition frenzy of sports shoes collectors) attention Air Jordan XX3 performance and the connotation of the brand, as Air Jordan series before the shoes, not its "green" factors. After all, Nike, a unit of the brand has been very popular. Since 1985, the series was founded, Nike every year there are new fund, launched. The brand to the years of basketball was super rookie Michael? Jordan's name. Michael? Jordan was not only involved this series of design, also took part in the performance test. Although Nike not announced sales, but responsible for innovation design and special projects of Nike company vice President dick? Hexatech reinfeldt's says the series sports shoes "is we sell the fastest and most selling product".
Pay attention to performance
The new sports shoes should not be regarded as green product, but a high performance and has with the collection value shoes. The first batch of limited edition and sneakers in 23 stores sell only, each pair of expensive $230 price reflects its eco-system. On feb. 16, another shoes (white, black, red trichromatic mixed) will be selected in the store the market, Nike Air Max 2003 sold for $185. Finally, the black and red color scheme, pricing is also for $185 shoes is scheduled for February 23,, in the national scope listed. Only scattered the launch date for, so is to increase product sales expectations.
Nike XX3 is at least three years old the latest products series Nike Considered, this series is Nike green shoes series. But, have proved that the success of the brand and worry that consumers tired of "drift green" (greenwashing) action, the company pays attention to the performance of the top choice shoes. It's green factors, is an extra harvest. Nike never revealed his any series of specific sales figures, Nike Air Max 2009 but the show that no matter whether hype, "green" is not such a factor, and its itself enough to provide the requests for this product series should achieve sales figures. "Only pay attention to green is not enough," hatfield said, he presided over the design the Air Jordan XX3. "We want to be change agents, but also want to pay attention to profits and to do the business."www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
The first paragraph of the ashes of the running shoes Nike Pegasus the deep blue color matching make its appearance has described as "rainy day". But since this running shoes in 1982 for the first time since the runway, but it on for Nike brought "sunshine". Pegasus for runners to provide strong and durable, wear comfortable feelings and can withstand price, so far, has experienced numerous improvement, to make it a run for all friends in running shoes. 25 years, have been running high Pegasus daily running of the people and the treasure, now, the first step out of Nike Air Pegasus + 25 SE (Air Pegasus25 anniversary krations) continue to prove it is worthy of the king of running shoes.
Footwear designer Craig & # 8226; John connor (Craig Conahan) decided to design a kind of brand-new has the meaning of design to commemorate celebrate Air Pegasus was 25 years running shoes. Nike Air Max Trainer Craig in the history of sports shoes advertising has a long history in the screening, the final design out after loyal to the original and contains the Pegasus has the innovation of the element krations running shoes. Craig in the design of Air Pegasus + 25 SE when used method and design Nike Dunk identical. He first to the old one, but in the mixed and don't want to lose a generation of Air Pegasus has a perfect fit sex. Craig in the new running shoes is adopted in the above and the same outsole Pegasus, then with Nike shoes development team cooperation, face to the design, make its close to the original appearance, but you still have to best shock sneakers have function components. Craig understands, most runners need of running shoes must be a good fit and durable, Nike Air Max 180 so he designed the Air Pegasus + 25 SE has a new but person appearance, while retaining and a generation also worthy of trust in Pegasus feeling and performance. Craig will a generation as benchmark Pegasus running shoes to create a neutral running shoes, whole palm long Air Sole unit and Nike Rideliner insole make new running shoes have outstanding shock function sex and a perfect fit. By Nike Rideliner polyurethane (PU) foam structure, throughout the Phylon insole, for running shoes have added more shock effect. PU is used to make the most of the sturdy material, can ensure that shock effect of durability. Air Pegasus + 25 SE also with Nike + compatible, it can in you running, Nike Air Max 360 will you important running data (such as speed and distance, etc) transmission to iPod ? nano or Nike + family members of the new Nike + SportBand, join the world's largest online friends run community nikeplus.com.www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
In the forests of Oregon, a group of such people. They will Nike brand from an unknown brand into the present basketball king of the equipment, of course, even the king of sports brand. Phil knight was there, and he left arm right bang rob Stella harp and raul-Howard, of course, also including design set Peter Moore, these people are Nike development and expansion of the patriarch, and the genuine will to the world, but the Nike from a north Carolina black youth. Wearing blue shirt, Michael Jordan is from the same blue sky to Nike brought legendary 20 years, the dream of the red dress to armor, will be to the world. Nike On Friday, the United States time), Air Jordan Team ISO Jordan will join hall of fame, as recognized history's greatest players, he is not only in the basketball sports, is beyond any movement of the athletes, if can of words, we can say he is the world's greatest athletes. Not only is because he is the contribution of the sport, and the more including his contribution for the sport, his outside of personal influence, his fabulous commercial marketing and his romantic life.
In Jordan ready to start his NBA career with the 70 s, Air Jordan Trunner Q4 knight originally for the Nike brand positioning running shoes to the basketball court. Although in the 80 s began, the brand before are considered to be a failure, in 1979, knight and former basketball player, John Paul-tile carol have a change of history, they will meet with the coach and the team as a university signed a pre-contract shoe their intentions.
At first, no one know that this is the beginning of legend, there are a lot of university have accepted the Nike sponsor, from Georgetown university to Las Vegas. "At first I was tile carol personal charms," knight said. Jordan v.2 Grown "So we gave him want all space." In the university after success, Nike has a large sum of money started to enter the professional league, but at the moment, like larry bird and magic Johnson such league top player, are members of the apartment.www.jordan4sale.com
September 22, 2011 por wwwmm Comentarios (0)
Nike's success lies in focus do their best at the thing that are not good at things to other people to do. They choose the standard is: cost manufacturers to low, delivery should be timely, ensure the quality to have!!!!! Thus, Nike smooth avoid the risk of manufacturing and focus on the product research and development, quick release a new style, greatly reducing the product life cycle. In fact, no matter when and where, each company's internal resources are not a dragon has everything, it must achieve a reasonable manning, according to the requirements of the outside the existing resources used to "KenQi place", that is the point of wealth creation, and hard to develop, use all possible external resources.
Business emotional
So far, no company can with Nike in celebrity marketing photogenic rival. Air Jordan Melo M5 In 1985, Nike millions of dollars sum NBA superstar Michael Jordan bear spokesman. This is Jordan's heyday, Nike and so dominated the basketball team of absolute advantage position. Market "Phil? Nate and Nike made me a dream character." Jordan had sighed.
In 2000, Tiger Woods is Nike targeting, Nike CEO Philip after? Knight himself to the game, "tiger", and the service of towel, pass drinks and clubs he scored one. Finally, Tiger Woods promised to Nike, as its golf products spokesperson, five years is worth $100 million.
In fact, the most willing to do, the Nike is good at doing is to develop star of tomorrow. That year, liu xiang just ran out of the past 14 seconds, Nike athletes of the Marketing Department is not about the father zhang tong, on August 24, Air Jordan Melo M7 2004, in liu xiang to take part in the Olympic Games, the day before the hurdles group liu xiang as the theme of the Nike ads began on nationally broadcast, and with Nike international version in time the table on advertising a; 27 on, Nike all change liu xiang advertising; August 28, liu xiang winning, right now, blockbuster people also not gasp in admiration of Nike vision and drive.
Actually sell shoes, Nike is the business is emotional. Nike in China is the coolest consumer heart sports brand. Nike acceptance of the personalized, creativity, move feeling, Air Jordan Pro Classic vigor and the leisure values such as consumers became very sure and be willing to accept a cultural experience. The connotation of the brand increase has more has the added value of the products, Nike Nike of high prices is not high threshold, the high street, achievements ring-pommel dao.there're hundreds in the Chinese consumer psychology unique brand value cultural identity. To some extent, Nike is the symbol of popular culture, is consumer about cultural identity of refuge points.www.jordan4sale.com